Ishii Shinsuke: Sustainable Seafood from a Star Chef - S6.E8

In 2017, concern over the depletion of Japan's fishery resources led French-cuisine chef Ishii Shinsuke to call on other like-minded chefs to launch a group to promote sustainable seafood in Japan. Making the most of their influence on both consumers and producers, their proposal to incentivize cooperation across the board won the top prize at an international competition. Ishii, who has just opened a new restaurant, shares his vision with us on Face To Face.