Ethics and passion in their purest form. Welcome to the world of Sarah Records, active between 1987-1995, and possibly the most indie of all indie labels. This is a documentary where principles prevail and attitude and actions are just as important as the music. Heroics and belligerence, ephemeral-eternal-pop, fanzines and the incorruptible founders Clare Wadd and Matt Haynes. Their inspirations, the records, the bands, the letters, the long list of journalists that detested Sarah, the fans that love Sarah...The defiance and determination of our founding duo and their final declaration.