In a used-car yard lives Tony, a wacky, waving inflatable-tube man, who dreams of being more than just an advertising gimmick. Spending his days flapping in the wind and peeking in the office window, Tony is mesmerised by a commercial for an all-new, shiny red convertible. Whisked away by his imagination, he dreams of a world beyond his own and a life behind the wheel. As time moves on, Tony becomes as tired and worn as the used-car yard. But when the car he’s longed for finally arrives in the dealership, Tony is forced to break his limits to protect his dream from a group of thieves.