Many musicians have their music freely available online. There is hardly a Slovenian band which hasn't given a free concert. On the other hand, production is on the rise, both in terms of music and events, although it seems that it is beginning to lack audience. How to come to terms with this "gratis culture", who foots the bill, what are the pros and cons of this – these are some of the questions the documentary film attempts to answer through interviews with more than twenty Slovenian players on the scene – from venues, labels, the media, journalists, to musicians. How to put a price on music?