About

Known credits:
30
Birthday:
1985-10-09
Place of birth:
Vadstena, Östergötlands län, Sweden
Website:
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Joakim Lundell

Overview

Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators.

Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need.

Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+.

Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.

Known for

Acting
2025 Joakim Lundell: Varje sida räknas Actor Self N/A
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2025 Joakim - ett övergivet barn Actor Self N/A
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2025 Den svenska Youtube-historien Actor Self (archive footage) N/A
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2025 Hellenius hörna hyllar TV Actor Self N/A
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2024 Förrädarna - Återträffen Actor Self (archive footage) N/A
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2023 Canceled Actor Man in the Club 59
Average
2020 Spökjakt Actor Programledare 69
Fair
2020 Hide and Seek Actor Self - Host N/A
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2020 Lionels födelse: Jocke och Jonnas berättelse Actor Self N/A
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2020 Lundellhuset - Sveriges lyxigaste bygge Actor Self N/A
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2019 Joakim Lundell - Jockiboi räddade mitt liv Actor Self N/A
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2019 Familjen Lundell Actor Self N/A
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2014 Wicca Actor Jimmy Klasson N/A
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2012 Den sista dokusåpan Actor Jockiboi/Zombie-Jockiboi N/A
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Directing
2025 Joakim Lundell: Varje sida räknas Directing Director N/A
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2014 Wicca Directing Director N/A
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Writing
2023 Canceled Writing Idea 59
Average
2023 Canceled Writing Writer 59
Average
2014 Wicca Writing Writer N/A
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Untitled Joakim Lundell Autobiography Movie Writing Writer N/A
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Flickhemmet Writing Writer N/A
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Feed 2 Writing Writer N/A
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Untitled English Joakim Lundell movie Writing Writer N/A
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Production
2023 Canceled Production Producer 59
Average
2022 Feed Production Producer 58
Average
2014 Wicca Production Producer N/A
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Flickhemmet Production Producer N/A
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Untitled English Joakim Lundell movie Production Producer N/A
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Feed 2 Production Producer N/A
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Untitled Joakim Lundell Autobiography Movie Production Producer N/A
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