Season 1 - Baek Jong-won's Food Truck

National Job Creation Project!

"Baek Jong-won's Food Truck"

Dreaming of becoming a CEO with small capital.

The hottest start-up item for young people!

Through the Food Truck,

Real street survival variety show, officially start!

Forget about the old mukbang guy!

A living legend in the restaurant industry,

the genius of entrepreneurship

The return of the charismatic representative of Jongwon Baek!

CEO Baek's know-how in business that you can't hear anywhere else.

Every menu you make is perfect for the taste of the whole nationwide!

The restaurant industry is called Midas Son.

And his special secret!

CEO Baek's solution for founders who dream of becoming a second Jongwon Baek!

The Pandora box opens!