The documentary film by and with Stefan Hayn describes how election posters, cigarette, detergent and cinema advertisements refer more or less clearly to topics such as tax legislation, security in old age, increasing fears about losing one's job, and domestic and foreign policy crises. In order to develop this impression, in 1998 Hayn began painting watercolors of billboards that had been put up in Berlin. From the outset, each sheet was intended as a "setting" of a documentary film that would document the economic, political and interpersonal changes that would become visible in "public" images up until 2005.