Happy World Daddy is an avant-garde experimental niche marketing campaign targeted at antisemitic bodybuilders and eCelebrity-obsessed firearm aficionados. Happy World Daddy is one of the first warning signs of prodromal schizophrenia, characterized by unprovoked manic laughter, socially unacceptable behavior, distrust of authority figures, and paranoid thinking. Happy World Daddy is a loopy hellride through the rapidly-decaying collective unconscious of a dying empire, as narrated by a coked-up pro-wrestling color commentary team. Happy World Daddy is a conspiratorial underground comedy ARG which is closely monitored by several FBI agents on a daily basis to make sure that the joke hasn’t “gone too far” yet.