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General

Full title:
BC Corporate Story
Release date (first):
May 15, 1996
Director(s): Score:
N/A
N/A
Status:
Released
Runtime:
7 min
Budget:
N/A
Revenue:
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Website:
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BC Corporate Story

May 15, 1996
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Overview

This video examines the sorts of propaganda that a corporation might distribute internally to communicate an over-arching mandate or vision to its workers in order to boost morale. Bernadette Corporation slyly turns the notion inside out, yielding a document that at once subverts and expresses the form. Write the artists: "An early self-portrait of Bernadette Corporation and an in-house film whose purpose was to inspire and motivate members of the New York-base artist collective cum underground fashion label. Corporate propaganda for a subculture-obsessed youth market."

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