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General

Full title:
Media Primer
Release date (first):
January 1, 1971
Director(s): Score:
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Status:
Released
Runtime:
17 min
Budget:
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Revenue:
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Website:
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Media Primer

January 1, 1971
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Overview

Raindance's Media Primers reflect the group's iconoclastic theories of television and video, and their engagement with alternative and mass media, pop culture and the counter-culture. The themes addressed — media manipulation, the camera's role in modifying individual behavior — illustrate their experimentation with the technological and conceptual underpinnings of 1/2-inch portable video. In Shamberg's Media Primer, rhetoric and gestures are skewered as he examines the political structure of alternative media.

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