16mm film loop plus separate 16mm film reel. “You could mention that the ‘cigar commercial’ was for Dutch Masters – surely this was significant – its use in painting (Rivers, Deem), historical associations, Holland and Flanders in the history of art – the beginning of genre and (still life) painting, common scenes, portraiture. Fleming Faloon, the title, also refers to this era (not ‘our era’). Fleming Faloon deals with portraiture, but is closer to still life.” (George Landow, letter to Sheldon Renan, 1967) “After 11 minutes the projector was turned off, re-threaded and the commercial – a found object – was put on.” (Owen Land, interviewed by Mark Webber, 2004)