Bata-ville: We Are Not Afraid of the Future
Bata-ville is a bittersweet record of a coach trip to the origins of the Bata shoe empire in Zlín in the Czech Republic. Against the backdrop of regeneration in their local communities, former employees of the now-closed UK shoe factories in East Tilbury (Essex) and Maryport (Cumbria) are led on a journey that begins as a free holiday but soon becomes an opportunity for a collective imagining of what entrepreneur Tomas Bata's maxim "We are not afraid of the future" means for them in 21st century Britain.
Bata-ville: We Are Not Afraid of the Future
April 1, 2005
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