The film portrays five different Estonian female politicians: Minister of Culture Signe Kivi, businesswoman Terje Aru, former Miss Estonia Kristiina Heinmets, strike movement leader Kadi Pärnits, and the grand old lady of Estonian women's politics, Marju Lauristin. All of them have been in the media spotlight, and many have fallen victim to it due to their openness. How can a woman assert herself in a post-communist society? What opportunities do women have to succeed in politics within a traditionally patriarchal system? Through the actions of these five protagonists, the hidden world of Estonian politics unfolds—both in its glamour and its horror.