Popular blogger Vlad tries to attract attention to his concert in an original way - he puts himself up for auction. The lot immediately goes to the son of a wealthy businessman. Now Vlad is obliged to entertain Borya for a whole week. All attempts to break the contract run into huge fines. And then Vlad decides to really piss Borya off and turn his life into a video blog. In response, the boy arranges more and more new tests for him. Who will give in first - the eccentric blogger or the spoiled rich kid?