One Show Less concerns itself with the increasing numbers of single screen cinemas that are shutting down, all over the country. The film focuses on one theatre, Usha Talkies (in Ahmedabad), whose spirited employees and raucous, seat-breaking public make it one of a kind. This cinema is meant for the masses. The question raised is, are the masses to be deprived of the incomparable experience of the big screen? Through a series of evocative arguments put forth by the employees of Usha Talkies, a vivid portrait is painted of a unique way of life, which may soon become extinct.