In Nicola's episode, she has had a passion for many years to create her own foundation for girls with fair skin like herself.

Nicola proves her point by going to a high street store, where there are no foundations for girls with such pale complexion. She meets with two directors from Jelly Pong Pong, a cosmetics company. They tell Nicola that creating a make-up range in two weeks could be difficult. They call in some favours, and Nicola goes to Taiwan to test out various textures and shades. She personally makes these decisions, and takes a tour of the factory where her range is created. She also arranges a launch party for the press, her family, and her friends. She selects models and a venue, and has creative control of the launch. Her bandmates Kimberley Walsh and Cheryl Cole attended the launch at London's Sketch.[8]

Dainty Doll, Nicola's make-up range, was released on 18 April 2008.[9] The foundation was praised by The Times, who said that it "sinks in instantly, leaving a velvety second skin.