Getting on for a decade after his death, the legendary businessman Kerry Packer remains an intriguing and puzzling figure.

Building on his father's success in the media industry, he dominated Australian TV and became the nation's richest person. His own son James is now following in his father's footsteps, extending the reach of the Packer empire around the world.

But beneath the famous bravado and bluster of Kerry Packer, was there actually a very complex personality, at odds with the public image? Was he, as some say, a deeply conflicted man 'at war with himself'?

In Monday's Australian Story, some of those who knew the tycoon well share their candid insights into the Packer paradox, the demons that drove him, and the 'deeply sentimental' side that was kept well out of the public gaze.

The program features a wealth of rarely seen archival material and photographs.