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Full title:
Virtual world, real millions - S2007.E3 - The Money Programme
Episode number:
S2007.E3
First aired:
June 1, 2007
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Virtual world, real millions - S2007.E3

June 1, 2007
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Overview

Millions of people are opting out of real life and signing up to "live" in computer worlds instead - and there is a fortune to be made there by selling goods and expertise in the virtual world.

Big businesses including Reebok, Nissan and Calvin Klein have spotted the potential for making real money in the virtual world.

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