The new millenium came without disaster. No end of the world. No nothing. Nevertheless, Josh Harris, internet entrepreneur and aspiring artist, has decided that the 2nd coming is at hand. And "the new Messiah" is none other than Gilligan, that's right, that Gilligan, from Gilligan's Island. He does not mean the actor playing Gilligan. He is just an avatar for the divine Gilligan, preaching before his descent to earth.

For Harris, life is a sad tug-of-war between those who control reality and those controlled by it. The weapon is media. And Harris, in an all-out onslaught on the world, has decided to make his own torpid existence into a new religion by asking a question that has never been asked before and has yet to be answered: is Gilligan really God -- or in Josh's lingo, Messiah 2.0?