Jamie is five months into his experiment to get Rotherham cooking and by now tens of thousands of cooks should have passed on his simple recipes to family and friends. But they haven't.

If Jamie's going to convince councils across the country to fork out for their own Ministry of Food, he's got a lot of work to do.

"Pass it on has worked, to a degree, well. But I don't think we've achieved enough in Rotherham to go to other places and say look," he muses.

Jamie needs to drum up interest and fast. It's time to pound the streets. Again.