The Top 10 contestants enter Restaurant Row to meet with Bobby, who lays out this week's culinary challenge. It's time to get ready for their first big lunch rush - the players will present their food to 1,000 very hungry and discerning customers at Universal CityWalk. They'll also need to create brand awareness for their restaurant concepts by working with a graphic designer to create a mouthwatering, eye-catching logo. As judged by the American public at Universal CityWalk, the most popular restaurant concept will be safe from elimination. But first, there are 17 chefs waiting in the kitchen. The contestants will interview them and decide amongst themselves which chef they want to work with.