NBA: It's Fantastic - S1.E37 - Basketball: A Love Story
Former NBA commissioner David Stern is profiled, and the Stern era - considered to be the time in which the NBA's popularity exploded - is explored. One thing that helped: the star-studded "NBA: It's Fantastic" advertisement campaign.
NBA: It's Fantastic - S1.E37 - Basketball: A Love Story
September 18, 2018
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