Colors play an important role in Hindu culture and have a deep significance transcending decorative values. Hindus use colors on their deities and their clothes, signifying their qualities. Devdutt Pattanaik introduces the concept of using a specific color for a deity to create an environment that highlights the persona of the god or goddess.Some of the more prominent colors used in our rituals and festivals are red, green and saffron. While goddesses Saraswati and Parvati are seen in red sarees, goddess Laxmi is seen in white. Similarly, sages are seen in saffron. Devdutt does a comparative study on the use of colors by hermits and householders. The legend of the color filled festival, Holi, is also highlighted.