Like the industrial revolution before it, our postwar culture is a success story built on geographical opportunism and an indefatigable entrepreneurial spirit. Just as the industrial revolution transformed British society, creating new wealth and a thriving mill-owning middle class, so too have money, marketing flair and creative invention underpinned our cultural development. It is, after all, a development that has been driven by a handful of inventive, single-minded, and savvy entrepreneurs, from J Arthur Rank to Brian Epstein and Andrew Lloyd-Webber. In the first episode in the series, Dominic examines the way in which culture has become our newest export and a key part of our identity on the world stage. He argues that it is an industry every bit as much as shipbuilding or textile production - a commodity that has been manufactured, marketed and exported.