The Final - S17.E12

The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment.

With the help of some familiar faces, they must launch their business, create a new brand for their company, produce a digital billboard, direct and edit a TV advert and design a metaverse, then pitch it all to Lord Sugar and industry experts at a black-tie event.