Keeping It Real - S1.E3

Tiffany hires a a publicist to help the spa get a higher profile. So when 'Cuts' becomes the hot place to be in town, it causes the staff instantly become affected by their new popularity.

So then later when all the hype dies down, Tiffany and Kevin realize they have turned on their regular neighborhood customers, and so now they must figure out a way to win them back.