According to Hoyle - S1.E3

Samantha Crawford is a con artist employed by George Cross. Cross once lost $50,000 to Bret Maverick and is determined to get it back. Two riverboat owners staked Maverick $5,000 which he promptly loses to Samantha. Samantha claims Cross is her father and needs the money to get out of jail. Maverick forms a partnership with Samantha and purchases gambling equipment in a scheme to put Joe Riggs, a crooked game room owner, out of business. Samantha and Cross doublecross Maverick by selling the equipment to Riggs.