Guy Fieri invites chefs from Diners, Drive-Ins, and Dives to compete in Flavortown Market for the very first time and give the judges a taste of their all-day menus. They attempt to make a big first impression with their best-selling brunch using only ingredients they can fit in a very small shopping bag. Then, they must serve an updated diner dinner featuring some very retro diner ingredients, including strawberry ice cream! Ultimately, the winning DDD chef will head into the sunset with up to $20,000.