Former soccer player Nakata Hidetoshi played on Japan's national team in 3 FIFA World Cups. Having spent much of his career overseas, after retiring in 2006 he embarked on a journey across Japan to learn more about his own culture. His discoveries led him to become a self-appointed spokesman for Japan's traditional industries. After 15 years, he continues to travel regularly across Japan, meeting and connecting with artisans and producers around the country. We accompany him on one such trip to discover what fuels his passion.