George Snedeker is an avid hunter who considers it much more than just a sport; to George, hunting is a way of life. George hunts mainly for deer meat and tries to use the entire animal in order not to be wasteful.

For 30 Days, George will live in Los Angeles with vegan Melissa Karpel, 29, and her vegan family: parents Don and Madeline Karpel and her sisters Stephanie and Kimberly, who are 25-year-old twins. Melissa is a Los Angeles Campaign Coordinator for the People for the Ethical Treatment of Animals (PETA), a non-profit organization that fights for animal rights on factory farms, in laboratories, in the clothing trade and in the entertainment industry.

George will participate in PETA initiatives including a demonstration at a popular fast food chain, work at a local farm animal rescue center and meet with various organizations such as Last Chance for Animals, a non-profit group dedicated to animal rights.