Making the Rubs, Selling the Dream - S1.E2 - Kings of BBQ
Cedric and Anthony hone in on their signature tastes with the Pilot R&D team. A visit with the marketing team and Mike Meldman help the guys dive further into the purpose of launching the brand and being authentic to their roots. A trip to the golf course yields some iconic and hilarious brand messaging.
Making the Rubs, Selling the Dream - S1.E2 - Kings of BBQ
August 19, 2023
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