Zoe Vincent from the United Kingdom works for an organization that promotes tourism in Fukushima. She travels around the prefecture, seeking out traditional culture and events, then writes online and in English about her experiences. But Fukushima is beset by challenges. On March 11th, 2011, a nuclear power plant on the coast was hit by tsunami generated by the huge earthquake that day. Zoe Vincent seeks out the reality of Fukushima, and she works hard to share what she finds with the world.