In 1965, a struggling motorcycle salesman desperate to juice sales at his small-town dealership comes up with a dangerous publicity stunt that not only launches him into a new career, but changes entertainment forever. As his star rises, he'll bet it all on a stunt that could propel him to new heights or cost him his life. And a generation later, a young boy who grew up idolizing the motorcycle daredevil will take his own dangerous path to television and film success... by daring to fail.