George is in a price war with Big Sky Cleaners and they are no holds bar. A representative from Big Sky comes to the Jefferson's apartment offering to buy George out and he refuses. When Big Sky comes out with a 1,000,000 customer gimmick George tries to find his own gimmick and people with ""talent"" swamp the apartment including a bearded lady and a lion tamer. But when Louise goes down to Big Sky to end this battle she becomes the 1,000,000 customer. This leads George to decide to sell out.