When Lois catches the boys vandalizing a trashy billboard for a strip club, Malcolm alters the vandalism into a women's rights protest, which sparks a colossal media circus. In no time, feminists, conservative religious groups and national new reporters descend on the scene. After Hal grants a TV interview, a woman from his past turns up at the faux protest; and Reese, inspired by the giant billboard stripper who comes to life in his dreams, gives an impassioned speech about the objectification of women.