The Still of the Night - S1.E4

Cal makes his own whiskey and Fred thinks that business can be made on it. When Fred takes it to Evelyn's, all of her friends like it including Winston. Winston offers to pay for the $25,000 liquor license fee if the two become business partners. Fred talks Cal into selling the secret recipe when a company drops by to offer Fred serious money for the formula. Unfortunately Fred keeps thinking he can negotiate more money off of them, so he keeps adding figures. When one of Evelyn's friends comes up bald on account of the liquor, the whole deal is terminated.