The venue for the first programme is La Lanterna in Letchworth, Hertfordshire. Twenty-eight-year-old owner and head chef Alex offers modern Italian cuisine, a taste of Little Italy in England's first garden city, and the restaurant is run by his best mate, maitre d' Gavin, helped by Alex's ex-air hostess girlfriend Emily.
Alex has no customers, cookers that don't work and an expensive menu that's about as authentically Italian as a Hawaiian Pizza. He re-mortgaged his house to buy the business, it's losing £1,000 a week, he hasn't slept for months but still runs round town in a flash car (number plate: A1CHEF) that's worth more than the restaurant. Running out of money, inspiration and energy, Alex is on the verge of losing EVERYTHING.
It's a prime restaurant for a dose of TOUGH LOVE - Ramsay-style. But can a strict diet of brutal honesty, radical food surgery and undiluted energy turn things round, or is it only a matter of time before the lights go out at La Lanterna for good?