A protégé of Freud, Carl Gustav Jung felt that his mentor's ideas were too limiting, and he sought other sources of influence on the behavior of individuals and cultures. It was Jung's explorations that allow us to identify how we typify people and behavior into archetypes, and how the underpinnings of culture and society shape who we are. Through it all, Jung remained steadfastly committed to the strength and quality of the individual, regardless of what the outlying society dictates the norm to be.