Janice opens season 3 with a recap of some of the jobs her models have landed since the end of season 2, noting especially J. P. Calderon and Dominic Figlio's success with 2(x)ist underwear. Dominic is offered a one year contract as "the face of 2(x)ist."

A new client, VIP Latino magazine, meets with Janice seeking Latina and Latino models for a cover shoot with Carlos Mencia. Janice, realizing that she's lacking in the Latin model department, holds an open casting call.

T. J. Wilk meets with Janice and Peter to let them know that he's leaving the agency. In part it is because his success with Janice has opened up other opportunities in modeling and acting and in part because he doesn't trust Janice's business partner Peter.

Janices decides she needs a bodyguard. She hires Sorin, a former model with the agency, to serve as her personal security.

During the Latin casting call, Janice decides to open a Latin division, specializing in what she sees as an untapped market. Among the new Latin models are CC Fontana, Alexandra Jay, Nadia Alexandria, Grasie Mercedes, Crystal Winston and Rodrigo De Carli. The clients return to see the new models and select CC, Nadia and Grasie. At the shoot, however, scheduling conflicts cause the clients to change from a cover shoot to an inside feature spread instead.