SOS, Share Our Strength, is an anti-hunger organization that has been in ""business"" for 20 years. Their purpose is to allocate money to different organizations around the world to help fight hunger.

Ivy works at the SOS branch in Washington, DC, but their offices are bland and uninspiring. She would like to give the conference room a makeover for the Associate Director, Cathy, who, in addition to having been with SOS for 17 years, founded the DC branch.

Mark Montano takes the ""SOS"" theme and runs with it - in the form of Morse Code. He also uses red to bring out creativity in the new SOS think tank.