Ruth attempts to change the fortunes of a hotel in Reading, whose owner is resistant to the idea of altering his prices.

Beech House is a 15-bedroom hotel in Reading, owned by businessman Michael Bissell. Michael converted the hotel from a care home four years ago and invested around half a million pounds in the facilities, but so far he has failed to attract guests in Reading’s competitive market. The hotel has lost huge amounts of money and Michael has even had to cash in his pension to keep it afloat. “Because of the losses that I’ve made, it’s been me paying the guests to stay here,” he says. Months away from bankruptcy, he has called in Ruth Watson to help avert disaster.