Renowned hotelier, restaurateur and author Ruth Watson continues her mission to reverse Britain’s reputation for poorly run hotels, guesthouses and B In tonight’s instalment, Ruth tackles the oddly named Weyanoke – a large hotel on the Eastbourne coast currently suffering from something of an identity crisis.

Three years ago, after a stint running a small B, Mark and Heidi Cowderoy bought the Weyanoke – a beautiful, 33-bedroom Victorian hotel situated on the Eastbourne seafront. In the past, the hotel has catered mainly for coach parties of pensioners paying as little as £20 for a room, but this business is quickly dying out. Heidi and Mark decided to refurbish the hotel to take it upmarket, but their spending has meant that they have failed to make any profit since the beginning of their venture. Since buying the hotel, the couple have spent in excess of £1 million on what Mark calls a “Victorian money pit”. Now deep in debt, Mark and Heidi are in dire need of Ruth’s help before their business collapses.