57-year-old healer Barbara Lewthwaite dreams of creating a laid-back, ethical, nature-friendly holiday retreat at the 18th-century Hollybush Inn in Hay-on-Wye. Her estate boasts tepees, a camping and caravan site, a five-bedroom B&B, and a bar and restaurant. But Barbara’s free and easy approach to the hospitality business hasn’t always left her guests feeling so quite so mellow.

Unhappy guests have complained about both the facilities and the barefooted owner. The dire reviews, coupled with poor winter trade, have left Barbara burdened with debt and fighting a constant battle for survival. Will renowned hotelier Alex Polizzi be able to reverse Barbara’s flagging fortunes?