In Kent, self-styled showman Joe has been popping champagne corks in the family-owned, eight-bedroom 'champagne and oyster bar with rooms' for the past 23 years.

After leaving his London casino job to manage the business, Joe’s aim has been to bring a taste of the four-star city luxury to the quiet Kent countryside. But his ‘unique’ tastes in décor haven’t been to everyone’s liking.

Cowhide bedspreads, four-man hot tubs and erotic artwork are just some of the delights facing potential guests at check-in. The poor occupancy rates and dwindling profits tell their own story.

Alex has her hands full, trying to convince Joe to embrace some changes to make his hotel a little more 'female friendly'. But when she is asked to spend the night in the ‘Champagne and Shoes’ room with mirrored ceilings and a dance pole, it is clear that Joe’s naked ambition may have gone one step too far…