Gangsters Rocky and Mugsy are in their hideout, watching The Bugs Bunny Show. They see Bugs talking about the sponsors who pay substantial money to support his television program. So, the greedy Rocky decides to gain access to sponsorship dollars by going into the television business- and intruding upon the proceedings of an episode depicting rivalry at Tweety-grabbing between Sylvester and an orange putty tat, Daffy Duck's mock servitude to farmer Elmer Fudd, and Speedy Gonzales' procurement of abundant cheese for his Mexican mouse brethren.