The first cycle of the reality television show Asia's Next Top Model in which a number of women compete for the title and a chance to begin their career in the modeling industry. The show features aspiring models from the entire Asia-Pacific region with 14 contestants from China, Hong Kong, India, Indonesia, Japan, Malaysia, Nepal, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The show was filmed in Singapore and premiered globally on 25 November 2012 on STAR World.

The prize package for this cycle included a modeling contract with Storm Model Management, an all-expenses-paid trip to London, a chance to be the cover feature in Harper's Bazaar Singapore, a position as the face of Canon IXUS' 2013 campaign, a S$100,000 cash prize, and a Subaru XV.