Series 1 - Hustle
The first episode of Hustle was broadcast on BBC One on 24 February 2004, driven by a strong advertising campaign organised by Abbott Mead Vickers, surrounding its slogan, "the con is on". The programme was an immediate success, attracting over 6.7 million viewers, and attracting favourable reviews.
Series 1 - Hustle
February 24, 2004
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